Speaker Maurice Wheeler
Speaker Maurice Wheeler

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Maurice Wheeler

CEO

We Are Family

Maurice Wheeler is CEO at We Are Family in London; the world's biggest and most experienced full service agency group that specialises in children, young people and their families 

Maurice has been at the front-line of developing audience led strategies for over 25 years, working with brands in the entertainment, sports, FMCG, leisure and travel industries. He heads up We Are Family’s London office and as a chartered member of the Market Research Society he oversees the research and insights team who specialise in delivering insight about kids, Gen Z and families.  

Maurice also leads the Global Client Services Team, guiding clients seamlessly through the entire campaign process from audience research through to creative conception and delivery of the final activation.  

Maurice has won numerous awards over the years, from a Cannes Cyber Lions for his agency’s work with Microsoft through to Webbys, D&AD wood pencil and campaign effectiveness awards. Clients who have benefitted from both his professional, and on-the-ground, expertise include Moonbug, Nickelodeon, BBC, Disney, Microsoft, Google, Universal Music, Unilever and LEGO. 

Maurice is a popular speaker at conferences such as The Children's Media Conference, Cartoon Forum, TEDx and MIP, and has written for publications such as Campaign, Marketing Week, and KidScreen.  

If he’s not got his head in a research paper, Maurice can usually be found swimming, playing with his kids, listening to 90s Hip Hop or reading comic books.



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