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Griffin is a mixed-methods expert with a passion for exploring the intersection of content, culture, and identity. He brings an academic background in child development, along with years of experience leading everything from multi-phase global quant to moderating preschoolers. He has worked with leading brands across media, CPG, and tech to help tackle a wide range of challenges including understanding how kids define mental health, guiding ecommerce development for teen athletes, and uncovering global film & TV genre trends. Griffin infuses his research with a deep understanding of internet trends, fandoms, memes, and video games, and often presents on these topics at conferences.
