George Carey is president and CEO of The Family Room, a market intelligence company that turns consumer emotion into concrete data for the leading media, entertainment and consumer brands in the world.

At the heart of Carey’s work is the company’s Passion Points platform, a leading tracker of consumer sentiment. Grounded in the belief that consumers make choices with their hearts and their heads, Passion Points™ delivers the world’s only consistent and reliable measures of the emotional priorities that drive consumer choice. Covering four generational cohorts, nine markets and 80,000 respondents annually, Passion Points replaces theory with fact on the emotional triggers of your target, category, and brand.  Ten years of longitudinal tracking provide clarity on where consumers are headed and how brands can stay relevant in a chaotic world.

The Family Room works with many of the world’s leading brands such as Nike, LEGO, McDonald’s, Disney, Coca-Cola, and YouTube who use the company’s insights to guide their relevance and growth strategies.

Carey has spoken at TEDx speaker and his insights have appeared in the Wall Street Journal, NY Times, Time, Kidscreen (link), and Adweek (link). Carey’s perspective provides a striking portrait of how changes in the world are changing who we are as humans and highlights the corresponding imperatives for future brand relevance. To quote one Fortune 500 CEO, “George’s keynote taught me more about my consumer target in the last sixty minutes than I had learned in the past year.” 

A graduate of Washington and Lee University, Carey serves on numerous advisory boards and spent 25 years as a mentor for the national Big Brothers Big Sisters program. He lives in Westport, Connecticut with his wife and two daughters, where you can find him in his free time chasing Brook trout or Striped Bass on Long Island Sound.

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