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Lisa Dracolakis is Executive Director of Consumer Insights for Disney Branded Television, leading brand and content research for kid- and family-targeted original series for Disney+, Disney Channel, and Disney Junior. She and her team are responsible for projects impacting key business decisions across creative series development, strategy, marketing, and franchise. Her team’s expertise in kids and family content promotes the Walt Disney Company’s goal of ensuring a relentless focus on our audience. Lisa has over 15 years of experience in kids and family consumer insights, having begun her research career in ratings analytics at Viacom before joining the leader in family entertainment, the Walt Disney Company. Lisa obtained her M.B.A. from the University of Southern California. She received her undergraduate degree from UCLA, graduating with a B.A. in Communication Studies and a Minor in English Literature.
