Hollie Holmes is responsible for PlayMonster's global licensing business, and the development and expansion of PlayMonster's portfolio of brands and content-driven IPs. Most recently, Holmes spearheaded the launch of two core business lines, including Koosh and BriteBrush, and brokered the deal to bring Hasbro's beloved Playskool brands to PlayMonster in 2022 and beyond. Holmes is an agile leader with over 20 years of consumer products experience in identifying, securing, and implementing partnerships with leading global entertainment, gaming, celebrity, influencers, toy, automotive, and pop-culture brands. She has a long history of developing and maintaining strong executive relationships and is a collaborative partner, negotiating global agreements to increase brand awareness, profitability, and sales.
Prior to PlayMonster, Holmes served as Senior Director of Strategic Development: Global Licensing Acquisitions and Entertainment Partnerships at Mattel, where she was responsible for entertainment partnerships and license acquisitions across Mattel’s global portfolio, including those for its iconic brands – including Barbie, Hot Wheels, and Fisher-Price. She oversaw the acquisitions for hundreds of licenses each year, negotiating and executing agreements with partners, and evaluating and acquiring new content in various stages of development.