Brenda Wooding is a senior children's media executive with expertise in global content development, production, financing, pre-sales, co-production and distribution. Her executive producer credits include projects for National Geographic Partners, Animal Planet, Disney Plus, Sesame Studios, Universal Kids, Cartoon Network and Disney Channels.
As VP of Development, Kids Content at National Geographic Partners/Disney, Brenda led the charge to establish the Nat Geo Kids brand as the leading non-fiction programming brand for the kids global audience. Inspired by this generation of young activists and curious kids who will become explorers of the future, she believes that the right content can ignite kids' curiosity and empower them to change the world.
With roots in international production and foreign rights distribution, Brenda has managed the sale, pre-sale and co-production of hundreds of hours of content across all media. Her network of global contacts includes senior-level buyers, producers, financiers, publishing experts and other influential industry leaders from across the factual and kids media industries. Clients include: PBS International, where she advises on PBS KIDS global content distribution strategy; and US-based Christian streaming platform Minno, where she is part of the senior team leading original content strategy, including development, production, co-production and pre-sales for a mixed slate of fully owned original IPs.
Brenda has served as an industry expert to media companies around the globe, including Nat Geo Partners, PBS International, Viacom, Starz, Film Roman (The Simpsons), Sprite Animation (Pacman), Bardel, Big Bad Boo Studios, Penguin TV and Moody Street Kids. Early in her career, Brenda managed the international distribution of merchandise-based properties My Little Pony, Transformers, GI Joe, Peter Rabbit and Friends and Spot.
Brenda lives in London with her 12-year-old daughter and husband, who is rumored to be an international spy. She can neither confirm nor deny this claim.