Speaker John Paul (JP) Guerts
Speaker John Paul (JP) Guerts

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John Paul (JP) Guerts

Creative Director, Universal Creative

Universal Parks & Resorts

Creative Entrepreneur, John Paul Geurts has a strong passion for exceptional guest experience and exquisite design. He currently works for Universe Creative, a division of Universal Studios Parks and Resorts, overseeing the development of a wide portfolio of projects. Previously, he spent 23 years at Nickelodeon, where he led creative development for hotels, theme parks and attractions, as well as live entertainment, museum exhibits and events.  While there, he evolved into a licensing executive partnering with developers around the globe.  Rounding out his time at Nickelodeon, John Paul stewarded the award-winning SpongeBob SquarePants musical to Broadway.  

Throughout his career, he has been fortunate to transfer his theatrical training and scenic, lighting and costume design skills, to many industries outside the entertainment field. Prior to Nickelodeon, he worked in traditional theatre, television, tech and hospitality, opening attractions and experiences for The Walt Disney Company, Microsoft and Universal Studios. His theatrical work continues to drive his storytelling ability and collaborative skills. At the heart of his creative leadership is a commitment to high-quality, unique interpretation and a laser focus on the audience and their needs.

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