As Vice President of PBS KIDS Content, Adriano Schmid leads the PBS KIDS Content team and the network’s full content library. He is responsible for PBS KIDS’ robust multi-platform content strategy, meeting the evolving needs of the PBS KIDS audience by identifying new industry talent, fostering relationships with current producers and partners, and supporting development of new approaches to content production on emerging platforms. 

Prior to joining PBS, Schmid, a media veteran with more than 20 years' experience, most recently focused on multi-lingual programming in both Latin American and U.S. Hispanic markets at Warner Bros. Discovery, Inc. There, he developed and produced curriculum-based projects for preschool-age audiences in the non-fiction, live-action & animation long-form genres. He also supervised the creation of short and digital kids' content, such as e-books, games and webisodes.  

Schmid has also worked on factual and lifestyle programming, overseeing on-air promotion and working in production for HBO Brazil. He received an MFA in Screenwriting from the University of Miami and a bachelor's degree in Business from Fundação Getúlio Vargas. 

Featured in: Cocktails with... PBS KIDS