Gary began his career as a school teacher and led an English Department before becoming a learning designer for a change management consultancy. A strange internal comms project for Disney led Gary back to children and to launch Kids Industries with his wife and business partner, Jennifer.

KI solves problems, develops strategies, ideas, products and creates content for clients that include Disney, Universal, McDonald’s, Pokémon and the BBC. As the only cross-discipline agency that specialises in the family market on the planet, KI uses deep audience insight and 20 years of experience to make children happy, parents satisfied and brands stronger. Gary has created award-winning marketing campaigns for numerous FMCG brands,built entire family focused SVOD platforms, designed hotels, global learning programmes, theme parks, private island destinations and globally recognised,
best-in-class digital products. Gary led the design of the Kidscreen Award Winning subscription product for WWF, built Peppa Pig’s digital presence globally and created and operationalized two entire x-platform TV children’s channels for Al Jazeera. Gary developed the first HFSS compliant cereal for Kellogg and the Aquafresh range of children’s toothpastes.

Gary’s commitment to a sustainable future for families is demonstrated through his position as Children’s Ambassador for the Products of Change Group where he advocates for children. Gary is a member of the advisory committee for The Children’s Media Conference, a guest lecturer at multiple academic institutions including Oxford and Bauhaus universities, a keynote speaker at conferences
around the world and a regular industry writer and commentator in mainstream titles. In 2022 he appeared as a judge on The Apprentice for the toy making task. Gary is a fervent supporter of the Children’s Media Foundation and he sits on the advisory Council for Licensing International.

In 2022 Gary was awarded “The Influencer” title by License Global.

Gary is the recipient of a BAFTA, two IPA Strategy Awards, three Kidscreen Awards and a Webby.

Gary is dad to Daisy and Laurence (and Lucky) and collects Star Wars UCS LEGO.

Gary maintains his interest in education as a school governor.

Featured in: Life in the Living Room: A global look at family viewing trends