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As Head of Nelvana Enterprises, Mellany Masterson brings over 15 years of knowledge and a specialized focus within the kids entertainment and consumer products space. Mellany oversees the global brand strategy, content distribution, digital, licensing, and retail development for Nelvana’s extensive brand portfolio.
Mellany previously served as Director of Global Business Development for ID Toys (Imports Dragon), where she successfully managed their licensing and new business development division, acquiring top tier licenses while expanding business into new categories. Prior to working for ID Toys, Mellany held the role of Director of Global Licensing at Broadband TV, where she developed an advanced licensing and consumer products division, spearheading strategic planning and execution..
Featured in: Lunch & Learn: Consumer Products
