Veronica Hart is Executive Vice President, Global Franchise Planning and CP Marketing at Paramount Global Consumer Products & Experiences.

In this role, Hart leads CP strategic planning, brand positioning, retail & CP marketing, and trade executions across key markets for Paramount Global’s portfolio, which features some of the world’s biggest IP in entertainment including powerhouse brands from Nickelodeon such as PAW Patrol, Blue’s Clues & You! and Baby Shark’s Big Show!, as well as favorites for kids of all ages such as SpongeBob SquarePants, Teenage Mutant Ninja Turtles, and Avatar, the globally renowned Star Trek franchise, and pop culture hits Yellowstone and Emily in Paris. This is in addition to a vast assortment of current, classic, and future titles across MTV, BET, Comedy Central, Showtime and CBS. In addition, Hart is Vice Chair of the Board for Licensing International, the leading industry association for the global licensing community.

Previously, Hart spent over a decade at CBS and prior to that she was responsible for licensing at a variety of entertainment companies including HIT Entertainment, Sesame Workshop, & The Jim Henson Company. She also handled publicity for the Muppets at Henson, and marketing and public relations at Sony Wonder. Hart received her B.A. in Economics from Barnard College, Columbia University.

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