Pablo Zuccarino is Senior Vice President and General Manager for Kids & Family at
Warner Bros Discovery, Latin America. He leads all aspects of WBD’s kids’ brands in the
region, including Cartoon Network, Discovery Kids, Cartoonito and Tooncast. Zuccarino
also oversees content production, programming, digital strategy, marketing, business and
operations, reporting to Fernando Medin, President of Warner Bros Discovery, Latin
America.
Known for his passion and deep knowledge of the children’s media landscape, Zuccarino
has established his imprint on Warner Bros Discovery continually expanding the brands
beyond linear, implementing a well-thought multiplatform strategy, developing new
products, and generating new business opportunities.
Leaning into his cross-functional team of agile, multicultural experts, Zuccarino also
directed the kids' brands into the streaming world, creating the kid’s hub within WBD's
HBO Max platform, which today brings together top franchises and shows and a broad
portfolio of local content. All this while retaining the #1 position on PayTV in Latin America
among Kids 4-11 and the general audience for eighth year in a row.
Currently based in Atlanta, U.S.A., Zuccarino began his career at Cartoon Network in 2004
and held positions in Content and Digital Media, quickly moving through the ranks to
become Vice President and Channel Manager for Cartoon Network, Boomerang and
Tooncast Latin America, before assuming his current role.
Zuccarino has extensive experience in digital marketing and advertising, project
management and game development. He holds a bachelor’s degree in Advertising from
the University of Palermo and a graduate degree in Project Management from the
University of Belgrano, Argentina.

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