Janice Ross is the founder and Managing Partner of Brand Fresh Management and serves as president of Women in Toys, Licensing & Entertainment (WIT). Named Game Changer in 2017 by License Global Magazine, she is a multi-disciplined licensing and branding executive. With over 25 years of global experience in the consumer products and entertainment industries, she develops and executes innovative licensing initiatives, high-impact consumer product strategies, and retail programs for diverse brands.

Prior to founding Brand Fresh Management, Janice held top-level roles leading teams at powerhouse companies including American Greetings as Vice President of Global Licensing and Business Development, and LEGO/Create TV as Head of the Americas, where she co-produced successful direct-to-videos for the BIONICLE franchise.

Janice is a passionate and purposeful advocate for the advancement of women. Under her transformational and servant leadership at WIT, the mission-driven organization has grown exponentially both in programming and member engagement. Serving a global community of industry professionals, WIT is committed to unlocking the full potential of women to drive innovation, creativity, exceptional teamwork, and a sense of purpose.

Janice received a bachelor’s degree in Psychology from UCLA and resides with her family in Los Angeles.

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