Casey Collins joined Hasbro in 2018, bringing decades of experience and leadership in the licensing industry. He is currently the Head of Licensed Consumer Products & Business Development at Hasbro where he is focused on creating and delivering the world’s best play and entertainment experiences across Hasbro’s Brand Blueprint through toy & game, immersive location-based entertainment experiences, digital gaming and consumer products.

Casey also oversees Hasbro’s Business Development Department that successfully negotiates and manages toy & game licenses with some of the most valuable properties in the industry. In 2022, Licensing International elected Casey as one of its board members to help the organization support the expansion of brand licensing around the world.

In his current role, Casey leads a global team responsible for formulating, constructing and implementing global strategic plans across LCP categories to benefit brand building and revenue growth for Hasbro. Leading business growth and LCP programs for Hasbro’s franchise brands, Transformers, My Little Pony, Peppa Pig, NERF, Dungeons & Dragons and many more, Casey has been expanding the company’s portfolio into all-new categories, channels and markets to reach fans and families around the world in innovative and exciting new formats.

Prior to Hasbro, Casey held the position of executive vice president of consumer products at World Wrestling Entertainment Inc. (WWE) where he was responsible for monetizing fan engagement across global licensing, e-commerce, venue merchandise, gaming and home entertainment. Casey was also the EVP, global licensing and entertainment at MGA Entertainment Inc., and the former head of domestic licensing and head of international licensing at Lucasfilm Ltd.

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