Jules Borkent is Executive Vice President, Kids & Family for ViacomCBS Networks International (VCNI). In  his role as brand lead for Nickelodeon International, Borkent is in charge of all aspects of content and  business operations, overseeing brand and content management and strategy, acquisitions, production  development, creative, and multiplatform for Nickelodeon branded channels and platforms  internationally.  

Prior to Borkent’s current role, he was Executive Vice President, Content and Network Strategy for  Nickelodeon International, a role he assumed January 2017. Previously, Borkent was Senior Vice President  of Global Acquisitions and International Programming, Nickelodeon, Viacom International Media  Networks (VIMN), which he assumed in 2008. In both roles, Borkent was responsible for leading global  acquisitions for Nickelodeon, as well as programming strategies for Nickelodeon International. In close  alignment with Nickelodeon U.S., Borkent established the international programming council, which he continues to oversee in his current role. Borkent also continues to manage a multi-million-dollar content investment across kids and family programming.  

Prior to that, Borkent was Vice President of Programming for Nickelodeon International, based in  London. He was responsible for Nickelodeon’s global programming and acquisitions strategy, with an  emphasis on liaising with local programming heads to coordinate and develop pan-regional deals for  Nickelodeon’s localized channels across Europe. In addition to acquisitions, Borkent also managed  programming activities for Nickelodeon’s international channels. 

Borkent joined Nickelodeon in 1998 as the Director of Programming and Acquisitions for Nickelodeon  Europe and Africa where he was responsible for local acquisitions and various pan-regional programming  initiatives and productions.  

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