Amy Friedman is Head of Kids & Family Programming, Warner Bros. She is responsible for the creative and strategic guidance on kids and family programming for Cartoon Network and Cartoonito, as well as the development and production of kids and family content for HBO Max. 

As part of her role, Friedman oversees strategy for new and current series, acquisitions, and co-productions globally for kids and family across the WarnerMedia portfolio of kids brands, while working in close collaboration with the animation studios, Warner Bros. Animation, Cartoon Network Studios, and Hanna-Barbera Studios Europe.

Friedman is an accomplished veteran of the kids and family business, having served as a Senior Advisor on programming and creative responsibilities for Cartoon Network. She has previously served in senior creative management roles at Nickelodeon, Noggin, TeenNick, Scratch (Viacom's in-house Millennial innovation lab), Sprout, and Universal Kids. Friedman is also the Founder and President of Redhead Consulting, a brand creation and content development company focused on kids, teens and families. Her work in branding, inclusive storytelling, and pro-social content has earned multiple Peabody, Beacon, Cable Ace, and Creativity Awards.  

In addition to her work at WarnerMedia, Friedman currently sits on the board of several notable associations and councils such as Duolingo ABC, Power to Decide, the Trustees Council of Penn Women, The Forward Association, and the Montclair Film Festival. She also founded the Children’s Media Association and acts as a Co-Director and Lead Mentor for the Fred Pressman Social Action Internship Program. Friedman was recently recognized as a Cablefax Most Powerful Women honoree.

Outside of work, Friedman enjoys spending time with her family and deliciously cute dog, Rosie, in Montclair, NJ.

Featured in: Pitch Prep 1