John Rooney has a vast history within Kids television in Canada starting in the late 90’s working with YTV. Rising through the ranks, John became Director Of Programming in 2005, overseeing the Corus Kids & Family brands. In this role, he was instrumental in shaping the programming and content strategy for YTV, Nickelodeon Canada and their non-linear services. John was also the programming lead in launching ABC Spark in Canada.
From 2010 – 2012 he was Director of Programming for Teletoon Canada. John was responsible for the programming and acquisitions strategy for Teletoon, Teletoon Retro, Teletoon At Night and Cartoon Network Canada.
Currently, John is working as a consultant advising various clients on content strategy and programming in this ever changing world of children’s entertainment.