Brenda Maffuchi joined De Agostini Editore in December 2012 as Chief of Co-Productions, Licensing and Sales Officer. She is responsible for developing, analyzing, negotiating, and managing all the local and international co-productions for the company; supervising the complete development and business process. In this role, she also manages the international distribution and the Merchandising and Licensing strategy for the company.
Prior to De Agostini Editore, Brenda worked at The Walt Disney Company Latin America supervising and coordinating the content acquisitions for the LatAm region. Later on, she was responsible for the Live Action and Multimedia Content division at Spanish-based company Elastic Rights, overseeing the distribution and Consumer Products Rights strategies for Southern Europe.
Featured in: Mix & Mingle; Speed Pitching 5
