Lucy is Director of Kids Content for Sky in the UK and ROI. She is responsible for Sky’s kids content across all platforms which includes eight live partner channels, a library of over 10,000 on-demand episodes, and the new Sky Kids channel which launched in 2023 housing brand new originals and franchise favorites. Lucy’s role includes acquisitions and commissions of original content for kids aged one to 12 in all genres, including games and interactive. Recent commissions have included award-winning shows such as the preschool animation Pip & Posy, the BAFTA-winning news show FYI (a spinoff from the iconic Morph series The Very Small Creatures) and the animated series Ready Eddie Go!
Featured in: Atypical Approaches: Engaging kids on the spectrum; 30 Minutes with… Lucy Murphy, Sky Kids
