Joining Mattel in 2022, Josh Silverman is the Executive Vice President and Chief Franchise Officer of Mattel. In his role, Josh oversees franchise management for Mattel and consumer products, publishing, promotions, location-based entertainment, live experiences, digital gaming, and licensed entertainment.
Since joining Mattel, Josh has expanded the company’s global consumer products and publishing businesses, as well as live and location-based entertainment such as the World of Barbie traveling exhibit, Hot Wheels Monster Trucks Live, and the upcoming Mattel Adventure Park. Most notably, Josh oversaw the execution of more than 165 consumer product partnerships and retail tie-ins related to the Barbie movie.
Prior to joining Mattel, Josh held senior leadership roles with The Walt Disney Company and Marvel Entertainment, most recently serving as Executive Vice President of Global Third-Party Commercialization for The Walt Disney Company leading Disney’s consumer product licensing business, third-party retail, and flexible business models. Before that, he was Executive Vice President of Global Franchise Licensing for Disney Consumer Products, responsible for the global consumer products licensing business and franchise management. His role also included time overseeing creative and product development, The Disney Store business, and commercialization for Disney Interactive and Disney Publishing Worldwide.
Between 2001 and 2010, Josh worked at Marvel, where he began as a corporate attorney in the Business and Legal Affairs group before his promotion to Senior Vice President of Global Business Development and Licensing Operations. In this role, he was responsible for structuring strategic partnerships and licenses.
Following the acquisition of Marvel by The Walt Disney Company, Josh was promoted to Senior Vice President of Global Strategy, Business Development, and Brand Management and worked across Marvel divisions on global strategic and tactical matters and corporate brand management.
Josh received his undergraduate degree from Ithaca College and his law degree from Brooklyn Law School.
Featured in: CANCELLED: Big Brand Power: A Barbie bonanza
