Jasen Wright, VP of North America for WildBrain CPLG, has developed consumer product and licensing programs for some of the world’s leading brands across food and beverage, home improvement, automotive, art, sports, lifestyle, and entertainment. Jasen leads a team responsible for growing WildBrain CPLG’s North American portfolio of entertainment and lifestyle brands, as well as growing the licensing business for WildBrain’s proprietary properties, including Strawberry Shortcake, Caillou, Teletubbies, and Chip & Potato.

Previously, Jasen was VP of Licensing and Brand Management at Beanstalk and led the global brand licensing business for Diageo’s spirit brands (excluding Guinness, Baileys, and Captain Morgan), Taco Bell, and Morton Salt. While at Beanstalk, he also developed and executed the strategy for extending Stanley Black & Decker, US Army, Ford Motor Company, Harley-Davidson, The Andy Warhol Foundation, and Airheads into new categories including home, hardware, home improvement, auto accessories, toys, food and beverage and confectionery. Prior to this, he worked as VP of Licensing at Bravado/Universal Music Group, Authentic Brands Group, and Warner Music Group, working across music and sports to launch such brands as Paddington Bear, Rolling Stones, Prince, Wiz Khalifa, Grateful Dead, and Tretorn.

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