Session

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Wednesday, February 15
2:00pm - 3:00pm
Sevilla

Rebranding and Audience Engagement: A Sprout case study

Wednesday, February 15
2:00pm - 3:00pm
Sevilla

Rebranding and Audience Engagement: A Sprout case study

In the kids business, connecting with moms is critical. So how do you manage a network or property relaunch/rebrand campaign without alienating your audience—and how do you simultaneously bring in new viewers? What are the challenge and the opportunities in today’s changing landscape? These are the questions US preschool net Sprout faced at the beginning of 2016, and in this session the broadcaster will provide an in-depth look into how it rebuilt its 10-year-old brand and flourished.