Session
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Tuesday, February 13
4:15pm - 5:00pm
Sevilla
Consumer Products as a Storytelling Platform
Tuesday, February 13
4:15pm - 5:00pm
Sevilla
Consumer Products as a Storytelling Platform
As the steward of your IP, everything you do tells a part of the brand story. Who are my characters? What are their values? What motivates them? Our panellists will discuss how consumer products need to be part of how a content-driven property communicates with kids, and how companies should take up the challenge and honor that responsibility
Featuring:
Casey Collins
Head of Global Licensed Consumer Products & Business Development
WWE World Wrestling Entertainment
Peter Yoder
VP Global Franchise Management and Marketing For The Wizarding World
Turner Broadcasting
Moderating:
Marty Brochstein
SVP, Industry Relations and Information
LIMA International Licensing Industry Merchandisers Association
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