Session
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Monday, February 12
4:00pm - 5:00pm
Sevilla
So You Think You Want to Get Into Licensing?
Monday, February 12
4:00pm - 5:00pm
Sevilla
So You Think You Want to Get Into Licensing?
You’ve produced some great shorts, with super-cute characters, and believe that licensed consumer products would be a great way to help fund your company’s growth. Perhaps, but before you head down that road, you need to understand what potential licensees, agents and retailers are looking for, and the questions you’ll need to answer for each of them. And this panel of licensing pros will provide the answers.
Featuring:
Moderating:
Marty Brochstein
SVP, Industry Relations and Information
LIMA International Licensing Industry Merchandisers Association
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