Daniel has spent 15 years in research developing a deep understanding of consumers from every angle. He started out administering surveys on clipboards and cold calls which quickly ignited his interest in finding out everything there is to know about people. He honed quant, qual, passive tracking, ad optimization, and audience profiling skills at Market Insight, The ARF, Publicis, GfK and Time Out.
Now at Nickelodeon he tracks digital trends among families, provides UI and U/X research support, and conducts landscape studies on education, gaming, apps, podcasts, smart speakers and more. His most important and impactful work to date is a 2-year-long study around kids and race/ethnicity titled Shades of Us.
Daniel is also a father to a happy 14-month-old girl who has started trying to say “I love you” which is pretty dope.