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Session
Session
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360-Degree Brand Strategy: The merits of making a big splash (12:00pm - 12:45 pm)
Monday, July 18
12:00pm - 12:30pm
Bayfront
360-Degree Brand Strategy: The merits of making a big splash (12:00pm - 12:45 pm)
Slow and steady may win the race, but launching new IPs sometimes requires a big push. Hear from brand owners who went everywhere with their rollout strategies about how they picked the right platforms and maximized their resources and budgets.
Featuring:
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