Speaker Suzanne Masri
Speaker Suzanne Masri

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Suzanne Masri

VP of Marketing, Communications & Engagement

Fred Rogers Productions

Suzanne Masri oversees marketing, branding, engagement, and publicity efforts for Fred Rogers Productions and its catalogue of children’s series. Since coming to FRP in 2015, she has spearheaded the company’s rebrand and implementation of its new creative direction, led the 50th anniversary celebration of Mister Rogers’ Neighborhood (2018), delivered impactful experiential campaigns for the company’s award-winning series, Daniel Tiger’s Neighborhood, Peg + Cat, and Odd Squad, and oversaw the launch campaigns for FRP’s newest series, Donkey Hodie and Alma’s Way

Previously Suzanne directed station relations marketing initiatives for national programming produced by WETA, the flagship PBS station in Washington, DC, where her diverse portfolio included films by documentarian Ken Burns, cooking shows from Martha Stewart and Sara Moulton, and children’s series Clifford The Big Red Dog, Super WHY!, and Maya & Miguel. She received a B.A. in History from Smith College. In her spare time, Suzanne performs with and serves on the board of Belle Voci, a multi-generational women’s choir that blends community  with service and song.

Featured in: 360-Degree Brand Strategy: The merits of making a big splash (12:00pm - 12:45 pm)

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