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360-Degree Brand Strategy: The merits of making a big splash (12:00pm - 12:45 pm)

Monday, July 18
Bayfront

360-Degree Brand Strategy: The merits of making a big splash (12:00pm - 12:45 pm)

Slow and steady may win the race, but launching new IPs sometimes requires a big push. Hear from brand owners who went everywhere with their rollout strategies about how they picked the right platforms and maximized their resources and budgets.


Featuring:


Maria Doolan

VP, TV Content

ZAG Entertainment

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Cecil D. Magpuri

Chief Executive Officer

Falcon's Beyond

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Suzanne Masri

VP of Marketing, Communications & Engagement

Fred Rogers Productions

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Jasen Wright

Vice President North America, WildBrain CPLG

WildBrain

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Moderating:


Ken Faier

President & CEO

Epic Story Media

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