Jasen Wright, VP North America for WildBrain CPLG, has developed consumer product and licensing programmes for some of the world’s leading brands across food & beverage, home improvement, automotive, art, sports, lifestyle and entertainment. Wright leads a team responsible for growing WildBrain CPLG’s North American portfolio of entertainment and lifestyle brands, as well as growing licensing business for WildBrain’s proprietary properties, including Strawberry Shortcake, Caillou, Teletubbies and Chip & Potato. Previously, Wright was Vice President of Licensing and Brand Management at Beanstalk and led the global brand licensing business for Diageo’s spirit brands (ex: Guinness, Baileys, Captain Morgan), Taco Bell and Morton Salt. While at Beanstalk, he also developed and executed the strategy for extending Stanley Black & Decker, U.S. Army, Ford Motor Company, Harley-Davidson, The Andy Warhol Foundation and Airheads into new categories including home, hardware, home improvement, auto accessories, toys, food & beverage and confectionary. Prior to this, he worked as Vice President of Licensing at Bravado/Universal Music Group, Authentic Brands Group and Warner Music Group, working across music and sports to launch such brands as Paddington Bear, Rolling Stones, Prince, Wiz Khalifa, Grateful Dead and Tretorn.

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