Going Game-First

Monday, February 13
3:00pm - 3:45pm
Sevilla

Going Game-First

With video games continuing to occupy more of kids’ free time, producers are increasingly facing the question of whether or not a game could be the right way to launch a new IP. This session will unpack three successful game-first rollout strategies, sharing challenges faced, lessons learned and skills gained. Discover cutting-edge models for game launches, and what the pros do to engage kids and keep them coming back for more.