The Kingdom of Fandom

Monday, February 13
12:00pm - 12:45pm
Bayfront

The Kingdom of Fandom

Fans. They are first in line to watch, buy or play. Their love can span generations. They offer opinions, insights and priceless feedback. They can transform a brand into a lifestyle. In today’s cluttered IP landscape, the fan has taken on even greater value, but building a fan community has never been tougher. This session goes deep on building and engaging with fan communities, and how companies can work to create a symbiotic relationship where both sides benefit and true love prevails.