Session
Session
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Monday, February 13
4:00pm - 4:45pm
Sevilla
Faster, Better, Cheaper: The future of IP development
Faster, Better, Cheaper: The future of IP development
Monday, February 13
4:00pm - 4:45pm
Sevilla
Faster, Better, Cheaper: The future of IP development
To keep up with today’s attention spans, a new wave of studios is disrupting traditional development models by building and launching animated IP on digital-friendly timelines. In this session, leading executives will unpack their quick-turn strategies for finding, developing, producing and popularizing digital-first IP with the agility to be wherever kids are spending time.
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