Just Let ‘Em Laugh: Exploring an audience shift away from edutainment

Tuesday, February 14
11:00am - 11:45am
Sevilla

Just Let ‘Em Laugh: Exploring an audience shift away from edutainment

In our haste to create content that edifies, educates and enriches the lives of children, we could be overlooking the following important question: Is this what kids and parents really want? The answer is an emphatic NO, according to new research from the industry’s leading tracker of consumer values and priorities. In this provocative session, The Family Room will outline how its proprietary Passion Points data has revealed a declining demand for edutainment and surging interest in kid content that just lets kids be kids. A panel of media and child development experts will also weigh in on how we can pivot to get back to serving our audience’s needs for unencumbered fun.