DTC Distribution: Your brand is in your hands

Wednesday, February 15
2:00pm - 2:45pm
Bayfront

DTC Distribution: Your brand is in your hands

Global series sales and robust franchising are the bread and butter of the kids media industry, but there are loads of opportunities beyond the usual channels. Join us to discuss and dissect direct-to-consumer (DTC) strategies that producers, content creators and even platforms can use to fill white space for a major brand or build up a smaller one. This panel of experts will explore defining target audiences, appropriate avenues to reach them, and content to engage them, as well as how technical and financial barriers can be overcome.