Speaker Rob Hudnut
Speaker Rob Hudnut

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Rob Hudnut


Wisteria Productions

Rob Hudnut is one of the most innovative and successful storytellers in children’s entertainment.  His award-winning movies, television series and specials have inspired billions of hours of viewership and over $15 billion in entertainment, toy and consumer product sales. Before starting Wisteria Productions in 2017 to create toy-based and faith-based franchises, Rob served for nineteen years as Executive Producer and Vice President of Mattel’s entertainment division. During that time, Rob created entertainment for Barbie (28 movies plus “Life In The Dreamhouse”), Hot Wheels, Fisher-Price Little People, Rescue Heroes, DC Superhero Girls, Masters of the Universe and many other Mattel brands.

Rob is currently executive producing two original series for Peacock/NBCUniversal. He also advises toy and media companies around the world on how to create franchises.

Rob and his wife have twin sons and live in Los Angeles where he’s usually playing tennis.

Featured in: The New Franchise

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