Samantha Freeman is Managing Partner of Out of the Blue, a leading educational media company, whose top-rated preschool properties include Super Why and Daniel Tiger’s Neighborhood (PBS Kids), Blue’s Room (Nickelodeon), as well as Creative Galaxy and Wishenpoof (Amazon Studios.) Her company creates and produces original and third party media content and manages the licensing activities for these properties. Most recently, Samantha led the acquisition of the Colorforms® nostalgic toy brand, launched a new line of Colorforms activity toy products and developed a Colorforms inspired television series scheduled to start production in 2017. Samantha has dedicated her 25-year career to developing successful children’s brands and businesses, first as a Product Manager for Barbie dolls at Mattel Toys, then as Director of Marketing for Marvel Action Figures at Toy Biz, and at Nickelodeon as Vice President of Consumer Products for hit franchises, including Blue’s Clues, Rugrats, Dora, and SpongeBob. Samantha has an MBA from the Harvard Graduate School of Business and lives in New York City with her two sons, Owen and Charlie.