The New Franchise

Monday, February 13
11:00am - 11:45am
Bayfront

The New Franchise

Building modern franchises is not for the faint of heart. Where TV, films and toys once ruled the landscape, a brand can now start almost anywhere and expand in a million different directions. Join us as we explore large-scale IP-building with a panel of industry experts, discussing the evolution of the franchise model and how they are currently applying it to their own brands, both old and new.