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Session

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Monday, February 13
11:00am - 11:45am
Sevilla

Direct Engagement: Bringing brands to life one fan at a time

Monday, February 13
11:00am - 11:45am
Sevilla

Direct Engagement: Bringing brands to life one fan at a time

For brand-builders on a budget, we’re taking a look at some low-cost but high-value live experiences that use the power of small to make a big impact. From road trips and retail activations, to pop-ups and location-based experiences, there’s a whole wide world of new options for engaging with fans on a personal level and building loyalty cost-effectively.



Featuring:


Maria Doolan

Head of TV Content

ZAG

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Meredith Halpern-Ranzer

Chief Executive Tinkerer

Tinkercast (Content)

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Eddie Newquist

Designer, Filmmaker and Inventor

Retlaw Enterprises

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Hanna Valkeapää-Nokkala

VP, Transmedia

Rovio Entertainment Corporation

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Moderating:


Donna Friedman Meir

CEO & Founder

WOW Explorations

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