Session
Session
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Monday, February 13
11:00am - 11:45am
Sevilla
Direct Engagement: Bringing brands to life one fan at a time
Monday, February 13
11:00am - 11:45am
Sevilla
Direct Engagement: Bringing brands to life one fan at a time
For brand-builders on a budget, we’re taking a look at some low-cost but high-value live experiences that use the power of small to make a big impact. From road trips and retail activations, to pop-ups and location-based experiences, there’s a whole wide world of new options for engaging with fans on a personal level and building loyalty cost-effectively.
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